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E032: Black Friday Results Show, Q5 Planning, Maximising December, Market Trends, OOH Ads & More
Nov 29, 2023
Efficient preparations for Black Friday, focusing on DTC and retailers. Amazon's holiday sales surpass other retailers. Effective Black Friday strategy: volume over creativity. $100 million spent to sponsor NFL game. Challenges of managing seasonal inventory and sales. Spotlight bias, big brands sell to TJ Maxx. The importance of investing in the team and staying scrappy as a company in 2022. The effectiveness of television ads in building trust. The difference between first-party and consignment arrangements. Challenges with ad issues on Amazon and Google during Black Friday. Running sports-focused ads in Q1 for a New Year marketing campaign. Various business and marketing topics discussed. The value of keeping quiet in business and social media. Hints at a special surprise later in the episode.
01:12:35
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Quick takeaways
- Online sales during Black Friday and Cyber Monday saw a 10% increase while in-store sales declined slightly, emphasizing the significance of these shopping events.
- Managing inventory levels and balancing sales offers are essential challenges during Black Friday and Cyber Monday, requiring careful monitoring and adjustments to optimize stock levels and maintain customer interest.
Deep dives
Sales trends during Black Friday and Cyber Monday
Black Friday and Cyber Monday are significant shopping events, with online sales up around 10%, while in-store sales saw a slight decline. Online platforms like Shopify experienced a 20% increase in sales, while Amazon reported a 7% increase in sales. Generally, sales volumes continue to grow throughout December, with peak days varying across different businesses and platforms. It is crucial to navigate the balance between offers and inventory management during this period.
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