E032: Black Friday Results Show, Q5 Planning, Maximising December, Market Trends, OOH Ads & More

Nov 29, 2023

Efficient preparations for Black Friday, focusing on DTC and retailers. Amazon's holiday sales surpass other retailers. Effective Black Friday strategy: volume over creativity. $100 million spent to sponsor NFL game. Challenges of managing seasonal inventory and sales. Spotlight bias, big brands sell to TJ Maxx. The importance of investing in the team and staying scrappy as a company in 2022. The effectiveness of television ads in building trust. The difference between first-party and consignment arrangements. Challenges with ad issues on Amazon and Google during Black Friday. Running sports-focused ads in Q1 for a New Year marketing campaign. Various business and marketing topics discussed. The value of keeping quiet in business and social media. Hints at a special surprise later in the episode.