00:00 Efficient preparations ease BFCM stress.
09:06 Focusing on DTC, working with retailers. Exciting results.
13:18 Inventory shortage, long lead times, monitoring closely.
18:16 Amazon's sales surpass other retailers during holidays.
22:33 Effective Black Friday strategy: volume over creativity.
28:50 Truck driver trolls authorities in the name of cheap ads.
35:31 $100 million spent to sponsor NFL game.
41:56 Negotiating with vendors in e-commerce relationships.
44:13 Striving for vertical integration in consumer distribution.
52:00 Shopify's GMV growth and industry state discussed.
55:07 Amazon outperformed Black Friday sales, peak closer to Christmas.
01:02:46 Challenges of managing seasonal inventory and sales.
01:06:19 Spotlight bias, big brands sell to TJ Maxx.
01:11:18 Refusing trouble. Special deep end screen shot.
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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
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