

Weee!: Larry Liu
57 snips Mar 18, 2024
Larry Liu, the Founder and CEO of Weee!, shares his incredible journey from being an electrical engineering student in Shanghai to leading a multi-billion-dollar online Asian grocery platform. He discusses how his early e-commerce ventures and the cultural challenges of sourcing familiar foods in the U.S. inspired his business model. From navigating group purchasing to pivoting to direct delivery, Larry reflects on the lessons learned through financial setbacks and the importance of community in his entrepreneurial success.
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Early E-commerce Experience
- Larry Liu, while in college, sold used electronics on Eachnet, a Chinese eBay equivalent.
- This experience sparked his interest in e-commerce.
Moving to the US
- In 2003, Larry moved to Folsom, California, to work for Intel.
- He found the transition challenging due to cultural differences and limited access to familiar foods.
eBay Arbitrage
- To supplement his income, Larry started selling goods on eBay, capitalizing on price differences between Costco and eBay.
- He became a top seller, receiving a plaque from eBay.