Larry Liu

Larry Liu, the Founder and CEO of Weee!, shares his incredible journey from being an electrical engineering student in Shanghai to leading a multi-billion-dollar online Asian grocery platform. He discusses how his early e-commerce ventures and the cultural challenges of sourcing familiar foods in the U.S. inspired his business model. From navigating group purchasing to pivoting to direct delivery, Larry reflects on the lessons learned through financial setbacks and the importance of community in his entrepreneurial success.