Dissecting the RE/MAX settlement and its potential implications and future for the real estate industry. Examining the risks and implications if NAR goes to trial instead of settling. Exploring the issue of compensation in real estate listings and its impact on steering and exclusive networks. Speculating on the potential repercussions of the settlement on realtor membership and MLS access. Debating the significance of association fees and teasing an industry update. Casual conversation and mention of a content marketing solution.
The RE/MAX settlement may not be as significant as expected, with the attorneys possibly prioritizing a quick and easy resolution, raising concerns about potential consequences and changes in compensation rules within the industry.
The optional and negotiable compensation structure resulting from the settlements may increase steering between agents, create private networks or 'cool kids clubs', and allow for manipulation of the system, potentially leading to increased steering and favoritism within the real estate industry.
Deep dives
The Remax Settlement and Its Implications
The Remax settlement is discussed in this podcast episode. The hosts note that the settlement may not be as significant as expected, with the attorneys possibly prioritizing a quick and easy resolution. It is mentioned that Remax settled for a cash amount, but the specific terms of the settlement are not known at the time of the podcast. The hosts speculate that other companies like Berkshire Hathaway HomeServices and Keller Williams may also settle but stress that the Department of Justice is not party to these settlements. The hosts also discuss the potential consequences of the settlement, such as changes in compensation rules and the possibility of real estate agent teams forming private networks. Lastly, the hosts mention the impact the settlement may have on realtor membership requirements, anticipating that some companies may no longer require agents to be realtors.
Optional and Negotiable Compensation: Potential Challenges
The podcast raises concerns about the optional and negotiable compensation structure that may result from the settlements. The hosts argue that this system may increase steering between agents and create private networks or 'cool kids clubs'. They suggest that top agents, who already know each other well, may enter into arrangements where they agree to negotiate compensation outside of the MLS. This, in turn, can lead to buyer agents steering clients away from listings that do not offer suitable compensation. The hosts also highlight the potential for agents to manipulate the system by presenting zero commission offers in the MLS but privately negotiating payments from buyer agents. They point out the impact this may have on the buyer's agent market and the potential for increased steering and favoritism within the industry.
Implications for Realtor Associations
The hosts discuss the possible consequences for realtor associations if companies like Remax and Realogy no longer require agents to be realtors as part of their settlements. They note that while the immediate impact may vary by state, it could lead to a significant decrease in realtor membership among large brokerages. The hosts question the value of realtor association fees for agents, particularly those who are not highly successful. They anticipate that this change may result in a decline in realtor association memberships and pose challenges for associations in the Thompson states and California. However, they also acknowledge that the impact may vary based on individual circumstances and the legal requirements in each state.
Speculation and Uncertainty Surrounding the Settlements
The podcast highlights the speculative nature of the discussions, as the specific terms of the settlements were not yet known at the time of recording. The hosts acknowledge the possibility of more changes and unforeseen consequences arising from the settlements. They express the need for further information and clarity to fully understand the impact of the settlements on the industry. The hosts also mention their upcoming appearance at the CMLS conference, where they will provide an industry update and discuss the recent developments. They invite input from the audience and express anticipation for the event.
Catch the latest update on the RE/MAX Settlement and its impacts on the real estate industry. Join Rob and Greg as they dissect this essential development and discuss what the future of the industry holds. Gain an in-depth knowledge of this critical lawsuit and stay informed on its far-reaching effects.
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