Scrappy ABM
EP. 4 - How to Use Your Personal LinkedIn Account to Build Pipeline and New Revenue l Recorded on The Digital Influence Show
Jul 17, 2023
Mason Cosby, Director of growth, shares how he used his personal LinkedIn account to generate over $1.44M in new pipeline and $267k in revenue. Topics include connecting with target accounts, creating valuable content, building relationships, giving answers to potential customers, and the power of trust in generating revenue and referrals on LinkedIn.
32:44
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Quick takeaways
- Authenticity and trust are key in building a personal brand on LinkedIn for generating pipeline and revenue.
- Providing valuable content and focusing on relational equity can lead to not only revenue but also relationships and referrals on LinkedIn.
Deep dives
Building Trust and Authenticity
Mason Cosby, the director of growth at Gravity Global, shares his journey of using LinkedIn to generate 1.44 million dollars in pipeline and 267,000 dollars in revenue. He emphasizes the importance of authenticity and building trust with his audience. By providing valuable content without pitching, he has gained a following and established himself as a trusted resource in account-based marketing (ABM). His strategy involves connecting with his target accounts, posting valuable content, and engaging with his audience. This has led to not only generating revenue but also building relationships and referrals.
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