Building Trust and Authenticity

Mason Cosby, the director of growth at Gravity Global, shares his journey of using LinkedIn to generate 1.44 million dollars in pipeline and 267,000 dollars in revenue. He emphasizes the importance of authenticity and building trust with his audience. By providing valuable content without pitching, he has gained a following and established himself as a trusted resource in account-based marketing (ABM). His strategy involves connecting with his target accounts, posting valuable content, and engaging with his audience. This has led to not only generating revenue but also building relationships and referrals.