Masters of Scale Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson
Feb 3, 2022
Rachel Jacobson, President of the Drone Racing League and former NBA executive, discusses the exciting intersection of technology and sports. She introduces the 'techsetters,' a new generation of young, engaged fans eager for innovative experiences. Jacobson highlights how the league taps into this demographic through unique partnerships and creative engagement strategies, including the metaverse. She emphasizes the need for industries to adapt or risk becoming irrelevant, showcasing how the Drone Racing League has turned challenges into thrilling opportunities.
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From NBA to DRL
- Rachel Jacobson's transition from the NBA to DRL was influenced by David Stern.
- Stern encouraged her to return to sports but in a non-traditional role, leading her to DRL.
Seizing Opportunities
- Capitalize on market gaps during crises like the pandemic.
- DRL filled a programming void for NBC when traditional sports were canceled.
Techsetters
- DRL targets "techsetters," a young, tech-driven demographic interested in the future, not traditional sports.
- Companies should plan for future demographics to avoid becoming obsolete.