Rachel Jacobson

Rachel Jacobson, President of the Drone Racing League and former NBA executive, discusses the exciting intersection of technology and sports. She introduces the 'techsetters,' a new generation of young, engaged fans eager for innovative experiences. Jacobson highlights how the league taps into this demographic through unique partnerships and creative engagement strategies, including the metaverse. She emphasizes the need for industries to adapt or risk becoming irrelevant, showcasing how the Drone Racing League has turned challenges into thrilling opportunities.