

When the Best People Want to Be on Your Team: Peloton's Dara Tresedor
7 snips Jan 15, 2025
Dara Treseder, the CMO at Autodesk and former SVP at Peloton, shares her inspiring journey from Nigeria to becoming a marketing leader. She discusses the critical role of teamwork in driving organizational success and her transition from finance to marketing, shaped by challenges and identity. Dara emphasizes Peloton's commitment to diversity, highlights lessons learned during a brand crisis, and details transformative marketing strategies that foster community engagement. Her story is a powerful testament to ambition, resilience, and the impact of meaningful collaboration.
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Mother's Sacrifice for Education
- Dara Treseder's mother prioritized her children's education despite financial hardship.
- She wore the same dress to save money and invest in their future.
Ambition with Contentment
- Dream big, but root your ambition in contentment, advised Dara's mother.
- Seek impact, not just glory.
Inspiration from Ursula Burns
- Growing up, Dara Treseder lacked Black female role models in leadership positions.
- Learning about Ursula Burns and the Fortune 500 inspired her to make a positive impact.