Wisdom From The Top with Guy Raz

When the Best People Want to Be on Your Team: Peloton's Dara Tresedor

Jan 15, 2025

Dara Treseder, the CMO at Autodesk and former SVP at Peloton, shares her inspiring journey from Nigeria to becoming a marketing leader. She discusses the critical role of teamwork in driving organizational success and her transition from finance to marketing, shaped by challenges and identity. Dara emphasizes Peloton's commitment to diversity, highlights lessons learned during a brand crisis, and details transformative marketing strategies that foster community engagement. Her story is a powerful testament to ambition, resilience, and the impact of meaningful collaboration.

57:52

Episode guests

Dara Tresedor

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Collaboration significantly enhances change-making, as working with others fosters richer exchanges of ideas and more impactful outcomes.

Dara Treseder's journey from Nigeria to CMO illustrates the importance of diverse perspectives in leadership and marketing success.

Developing brand desire requires authentic connections with consumers, prioritizing their needs to ensure sustainable growth and loyalty.

Deep dives

Collaborative Change for Greater Impact

The effectiveness of driving change is most potent when it involves collaboration rather than solitary efforts. Success in any endeavor is greatly enhanced when the most competent people are eager to join your team and support shared goals. Working with others allows for a richer exchange of ideas and skills, which ultimately leads to more significant impacts. This collaborative approach fosters an environment where everyone can thrive and contribute meaningfully.

Intro

2min

From Nigeria to Peloton: A Journey of Growth

14min

Transformative Educational Experiences and Self-Discovery

2min

Identity and Branding Journey

21min

Navigating Change: Leadership Lessons from Peloton's Transition

2min

Peloton's Commitment to Diversity and Accountability

21min

Transformative Marketing and Community Engagement at Peloton

2min

As a child growing up in Ibadan, Nigeria, Dara Treseder was often reminded to keep her feet on the ground. But her mother urged her to dream big and pursue her ambitions—especially if they brought her fulfillment. That encouragement propelled Dara across the world, where she attended both Harvard and Stanford, charting a path defined by her desire to make a positive impact.

Dara’s journey into marketing began after what she jokingly calls a “failed career in finance," including stints at Apple and Goldman Sachs. In 2020, she became the SVP and Head of Global Marketing and Communications at Peloton, cementing her place as one of the most influential marketing leaders of her generation. Today she is the CMO at Autodesk. In this inspiring conversation from 2021, Dara reflects on leadership, collaboration, and the power of building teams that drive meaningful change: “The best way to drive change is not to try to go alone. It’s to do it with others.”

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.