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When the Best People Want to Be on Your Team: Peloton's Dara Tresedor

Wisdom From The Top with Guy Raz

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Transformative Marketing and Community Engagement at Peloton

This chapter examines a game-changing marketing campaign at Peloton, featuring a collaboration with a renowned artist to attract a wider audience. It also highlights the company's efforts to enhance community engagement and accessibility in fitness through philanthropic initiatives for students at HBCUs.

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