Clearer Thinking with Spencer Greenberg Search Data and Self-Improvement (with Seth Stephens-Davidowitz)
Mar 31, 2021
In this chat, data scientist Seth Stephens-Davidowitz, known for his bestseller "Everybody Lies," dives into the intriguing world of search data. He reveals how people often express hidden truths through their online searches rather than surveys, especially regarding mental health and societal biases. Seth discusses the unexpected factors influencing parenting outcomes and even how data can revolutionize dating by moving beyond superficial attraction. He also touches on the surprising connections between nature, community, and personal happiness, offering a fresh perspective on self-improvement.
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Honesty of Search Data
- People are more honest in their Google searches than in surveys.
- They reveal sensitive topics like sexual desires, racist thoughts, and mental health problems.
Predicting Voting Behavior
- Google searches can predict voting behavior better than surveys by revealing actual behaviors.
- People search "how to vote" or "where to vote," indicating their intention to vote.
Racism and Voting
- Seth Stephens-Davidowitz found that areas with high racist search terms correlated with lower support for Obama.
- This data also predicted Trump's support in the 2016 primaries.
