Search Data and Self-Improvement (with Seth Stephens-Davidowitz)
Clearer Thinking with Spencer Greenberg
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Understanding Human Behavior Through Search Data
This chapter explores the differences between self-reported beliefs and actual behavior regarding sensitive topics like health, race, and voting. It emphasizes the potential of Google search data to reveal underlying attitudes and behaviors that surveys may overlook, while also acknowledging the limitations of such data. Through examples of racial attitudes and political preferences, the discussion highlights the complex nature of measuring biases and racism in society.
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