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The Data Stack Show
220: From Box Office to Big Data: Bridging Marketing and Technology Through Data-Driven Leadership with Brian Schwartz of SIZE
Dec 18, 2024
Brian Schwartz, an Advisor at SIZE and former global marketing lead at Expedia, shares his impressive journey through the worlds of data and marketing. He discusses the tension between marketing and data teams and highlights the shift from traditional strategies to data-driven decision-making. Schwartz reflects on his experiences at DreamWorks Animation and offers insights into the integration of AI in business, revealing both its challenges and untapped opportunities. He also emphasizes the importance of networking and collaboration for high-growth companies.
01:01:40
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Quick takeaways
- Brian Schwartz highlights the importance of bridging marketing and data teams to effectively leverage customer insights for successful campaigns.
- The podcast discusses the evolving role of marketing leaders towards a performance-driven focus, requiring both technical and marketing expertise to navigate complexities.
Deep dives
Brian Schwartz's Unique Advisory Model
The podcast features Brian Schwartz, who discusses his advisory firm that focuses on late-stage companies and their unique business challenges. Schwartz highlights how his extensive marketing background, including tenures at notable companies like DreamWorks Animation and Expedia, has enabled him to understand various business disciplines. His firm not only provides advisory services but also includes an investment arm that seeks to invest strategically in the companies they advise. This dual approach aims to add substantial value while allowing for a more holistic understanding of the fundamental business issues faced by these organizations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode