220: From Box Office to Big Data: Bridging Marketing and Technology Through Data-Driven Leadership with Brian Schwartz of SIZE
The Data Stack Show
Data Dynamics in Marketing
This chapter explores the complex relationship between data and marketing teams, illustrating both potential conflicts and synergies within successful enterprises. It highlights experiences from DreamWorks and contrasts the lengthy marketing timelines of animated films with the fast-paced travel industry, showcasing the evolving shift towards data-driven strategies in entertainment.
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