220: From Box Office to Big Data: Bridging Marketing and Technology Through Data-Driven Leadership with Brian Schwartz of SIZE
The Data Stack Show
Navigating Data and AI in Organizations
This chapter explores how late-stage companies handle data stacks, emphasizing the roles of customer data platforms in enhancing marketing strategies. It delves into the integration of AI within technology companies, particularly in optimizing call center operations and addressing customer service challenges. The discussion highlights the evolution of SaaS companies monetizing data and the frustrations associated with automated systems, illustrating the complexities of modern organizational data management.
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