Louis Nicholls is the co-founder of SparkLoop, a product that helps newsletter operators grow through referral partnerships. Indie hackers might know Louis from his Sales for Founders course which he ran a few years ago, as well as his many other projects.
What we covered in this episode:
- How Sparkloop Started
- How Louis met his cofounder Manuel
- Going Niche vs Broad
- Pursuing a growing market
- What is your unique competitive advantage?
- Avoiding shiny object syndrome
- Speaking to your customers
- How does a newsletter referral program work?
- Can you start a referral program from the beginning?
- What’s the value of a newsletter subscriber?
- Sparkloop growth from day 1
- How big is Sparkloop?
- How to start and grow a newsletter
- Louis’ favourite newsletters
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