Louis Nicholls

Louis Nicholls, co-founder of SparkLoop and a newsletter monetization expert, shares impactful strategies to monetize subscribers quickly. He discusses 'zero-day payback' tactics, blending paid recommendations and trip-wire offers to turn new subscribers into profits almost instantly. Louis emphasizes creating irresistible offers and utilizing Facebook leads effectively. He also reveals how sending two welcome emails on the first day can enhance engagement and improve subscriber quality. This conversation is packed with practical insights for local newsletter operators!

Show Notes👉 Watch this episode on YouTube Mentioned on the episode:  SparkLoop Partner Program Louis Nicholls ConvertKit Sponsor Network I Want To Know How To Sell Newsletter Ads I Want To Know How To Grow A Newsletter That Boosts Your Business Skill Session: The Newsletter Booster 1 Billion Matches Later, Tinder Can Trace Its To-the-Moon Growth to Signing Up Sorority Girls To Connect with Dylan Redekop:Growth Currency NewsletterTwitter: @growthcurrencyInstagram:@growthcurrencyTikTok: @growthcurrency To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat

When it comes to building an "owned audience," nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong.Louis will show you how to do email right.00:00:00 Why did you choose to build SparkLoop?00:05:23 Grow an audience, monetize a list00:09:07 How do you maintain customer quality in a network?00:14:55 Advice on how to cross-link your knowledge with other channels.00:18:48 How much is too much in terms of "buying" subscribers?00:21:59 What makes a newsletter word of mouth-worthy?00:27:48 Struggling with self-promotion00:31:51 What makes a good or a really bad cold email?00:36:44 Why all cold emails look the same00:42:57 Why a good message is never cold00:48:57 Borrowed audiences always have riskMy new podcast project: Arvid & Tyler Catch Up / https://catchup.fmThe blog post: https://thebootstrappedfounder.com/louis-nicholls-growing-your-newsletter/ The podcast episode: https://share.transistor.fm/s/8e4bcbf9The video: https://youtu.be/FNolzZtXjLIYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.com