Bloomberg Talks

Baked by Melissa Founder, CEO Melissa Ben-Ishay Talks Valentine's Day

Feb 10, 2025
Dive into the world of unexpected Valentine’s Day cupcake flavors, featuring exciting collaborations that surprise traditional palates. Discover how a popular cupcake brand uses innovative distribution strategies and social media, especially TikTok, to engage with customers. Learn about the challenges of rising ingredient costs while maintaining quality, and get a sneak peek into future celebratory events that promise even more delightful treats.
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