AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Bloomberg Talks
Baked by Melissa Founder, CEO Melissa Ben-Ishay Talks Valentine's Day
Feb 10, 2025
Dive into the world of unexpected Valentine’s Day cupcake flavors, featuring exciting collaborations that surprise traditional palates. Discover how a popular cupcake brand uses innovative distribution strategies and social media, especially TikTok, to engage with customers. Learn about the challenges of rising ingredient costs while maintaining quality, and get a sneak peek into future celebratory events that promise even more delightful treats.
05:34
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Melissa Ben-Ishay emphasizes the creative approach of pairing unconventional flavors like spicy and sweet for Valentine's Day cupcakes, reflecting the theme of opposites attracting in relationships.
- Her rise as a TikTok star during the pandemic has significantly boosted brand visibility, allowing for greater audience engagement and innovative marketing strategies for Baked by Melissa.
Deep dives
Innovative Flavor Pairings for Valentine's Day
Baked by Melissa introduces unique cupcake flavor pairings for Valentine's Day, collaborating with Tabasco and Cabot Creamery to create unexpected combinations of spicy and sweet. The CEO, Melissa Beneshai, highlights the theme of opposites attracting, mirroring personal dynamics in relationships, such as her own with her husband. This limited-time offering aims to surprise customers and emphasizes the excitement of trying unusual flavor profiles. Available for shipping nationwide and in local New York stores, these cupcakes capture the essence of whimsy and indulgence tied to the holiday.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode