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2min chapter
Baked by Melissa Founder, CEO Melissa Ben-Ishay Talks Valentine's Day
Bloomberg Talks
Exploring Distribution and Social Media Impact on a Cupcake Brand
This chapter examines a popular cupcake brand's distribution strategy, focusing on the role of its flagship website for shipping and pick-up. It also highlights how in-store purchases and social media engagement, particularly on TikTok, enhance brand visibility and foster community connections.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode