Ep 192: Documate Founder Dorna Moini on Rebranding As Gavel and How Law Firms Can Productize their Legal Services

Last week, Documate, the no-code document automation platform, rebranded as Gavel, a move designed to better reflect the company’s mission to become the platform of choice for legal professionals and legal organizations wanting to “productize” the delivery of legal services by packaging services as online legal products.

Gavel founder and CEO Dorna Moini joins LawNext this week to discuss how her company has evolved from document automation to come to support law firms, courts, legal aid organizations, and even legal tech companies such as Hello Divorce, as they build tools to automate legal services. She also discusses how a law firm can get started on productizing its own services, why a firm would want to to this, and whether some practices are better suited for productization than others.

Moini was an associate at the law firm Sidley Austin in San Francisco when she left in 2017 to found what was originally called HelpSelf Legal and focused on automating legal help to domestic violence victims. Interest from others within the legal industry in her automation platform led her to pivot the next year as Documate and focus on building automation. Over the years, as more and more of her customers built out full legal products using Documate, she decided to rebrand again as Gavel, a name that Moini believes invokes a trusted process.

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