The Artificial Intelligence Show #13, AI for CMOs series with Andrea Brimmer, Ally
Mar 29, 2022
Andrea Brimmer, CMO of Ally, shares her journey from Michigan State University to a top marketing leader recognized for innovation. She discusses the evolution of digital banking and how AI enhances customer experience. Brimmer emphasizes the importance of social responsibility, particularly through initiatives in women's soccer. She also highlights innovative hiring practices and the collaboration between marketing and technology teams, advocating for direct engagement with AI tools to reshape strategies in the evolving landscape.
AI Snips
Chapters
Transcript
Episode notes
Early Career
- Andrea Brimmer's first job involved routing key lines for Chevrolet catalogs.
- She worked her way up to become the first woman and youngest person to run the Chevrolet account at Campbell E. Wald.
Joining GMAC/Ally
- In 2006, GMAC recruited Brimmer to build a marketing department and a new brand from scratch.
- She even took a pay cut for this opportunity, driven by her interest in the challenge.
Mobile Banking Bet
- Ally made a significant bet on the future of mobile banking in 2007, coinciding with the iPhone launch.
- This forward-thinking approach positioned them well for the rise of digital finance.