The Artificial Intelligence Show
#13, AI for CMOs series with Andrea Brimmer, Ally
Mar 29, 2022
Andrea Brimmer, CMO of Ally, shares her journey from Michigan State University to a top marketing leader recognized for innovation. She discusses the evolution of digital banking and how AI enhances customer experience. Brimmer emphasizes the importance of social responsibility, particularly through initiatives in women's soccer. She also highlights innovative hiring practices and the collaboration between marketing and technology teams, advocating for direct engagement with AI tools to reshape strategies in the evolving landscape.
32:56
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Quick takeaways
- The partnership between the CMO and the CIO is crucial for utilizing data and AI to personalize marketing efforts and optimize performance.
- Marketers should embrace change, continuously learn, and hire diverse talent to stay innovative and meet evolving consumer expectations.
Deep dives
The Importance of AI in Digital Transformation for CMOs
Andrea Brimmer, Chief Marketing and PR Officer for Ally, shares her experience as a CMO and the importance of AI in digital transformation. She highlights the need for marketers to adapt to the fast-changing landscape and stay current with consumer expectations. She emphasizes the partnership between the CMO and the CIO and the role of data and AI in personalization and optimization efforts. Andrea discusses the innovative approaches Ally has taken, such as using virtual and augmented reality, gaming, and AI-driven CRM. She also emphasizes the importance of continuous learning, collaboration, and hiring diverse talent to drive innovation.
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