Andrea Brimmer
CMO of Ally, a leading digital financial services company. Recognized for innovative marketing leadership and expertise in AI-powered technologies.
Best podcasts with Andrea Brimmer
Ranked by the Snipd community
Aug 23, 2023 • 1h 3min
Andrea Brimmer, CMO of Ally: Great Privilege, Great Pressure
Andrea Brimmer, CMO of Ally Financial, discusses the challenges of rebranding GMAC into Ally, a digital-only financial firm. They delve into the success of digital banking, gender equality in sports media coverage, data-driven marketing strategies, industry transitions, and shared dreams of starting a dog rescue. The conversation also covers innovative marketing tactics, the metaverse, and the importance of bravery in marketing.
Mar 29, 2022 • 33min
#13, AI for CMOs series with Andrea Brimmer, Ally
Andrea Brimmer, CMO of Ally, shares her journey from Michigan State University to a top marketing leader recognized for innovation. She discusses the evolution of digital banking and how AI enhances customer experience. Brimmer emphasizes the importance of social responsibility, particularly through initiatives in women's soccer. She also highlights innovative hiring practices and the collaboration between marketing and technology teams, advocating for direct engagement with AI tools to reshape strategies in the evolving landscape.
