#13, AI for CMOs series with Andrea Brimmer, Ally
The Artificial Intelligence Show
Innovating Marketing Through Technology and Responsibility
This chapter explores a brand's commitment to social responsibility, highlighting initiatives in women's soccer while also discussing the role of artificial intelligence in enhancing marketing strategies. It delves into the integration of augmented and virtual reality in advertising, along with the importance of collaboration between CMOs and CIOs in fostering innovation. Additionally, the chapter emphasizes the need for adaptive hiring practices in the evolving landscape of marketing, particularly in relation to new technologies and the metaverse.
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