
The Twelfth House
Expanding IRL Marketing with KP
Feb 21, 2025
In a deep dive with KP Pilley, a savvy social media consultant, the duo tackles the overwhelming nature of digital marketing and the allure of boycotting platforms like Instagram. They explore effective IRL strategies, from community-building events to old-school marketing techniques like flyers. KP emphasizes reconnecting with audiences through real-life interactions and overcoming self-doubt in networking. Listeners discover ways to leverage creativity and individuality while fostering genuine connections for lasting brand loyalty.
57:44
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Quick takeaways
- Marketing strategies extend beyond social media, emphasizing the effectiveness of in-person tactics like events and direct communication.
- The hosts argue for a balanced approach to social media, advocating for strategic engagement rather than complete disengagement from platforms.
Deep dives
The Evolution of Marketing Beyond Social Media
Marketing has evolved past traditional social media platforms, which have been central to many businesses but are not the only option available. The conversation highlights that businesses successfully marketed themselves long before the advent of social media, demonstrating that in-person marketing tactics have substantial potential. This includes techniques such as networking, community events, direct mail, and engaging with customers in real-life settings. Utilizing these strategies allows businesses to build genuine connections and foster relationships beyond digital interactions.
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