18min chapter

The Twelfth House cover image

Expanding IRL Marketing with KP

The Twelfth House

CHAPTER

Navigating Social Media and Marketing Realities

This chapter explores the complexities of social media usage and its psychological impact on users, advocating for a balanced approach to engagement. It contrasts the immediacy of social media marketing with the nostalgic effectiveness of in-real-life (IRL) marketing strategies. The discussion highlights the emotional challenges faced in retail and social media contexts, emphasizing the importance of personal interactions and adaptability in effective marketing.

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