Business Wars The Unraveling of Boeing | Landing the Plane | 5
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Jan 30, 2025 
Ed Pierson, a former Boeing senior manager and whistleblower, shares his deep concerns about the safety of the 737 MAX, highlighting internal pressures and cultural issues within Boeing. Sharon Turlip, an aerospace reporter for the Wall Street Journal, assesses Boeing's financial struggles and prospects for recovery amidst stiff competition from Airbus. They discuss the fallout from tragedy, manufacturing defects, and the urgent need for accountability and cultural transformation in the aerospace industry. Will Boeing restore its once-revered reputation?
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Family Ties
- Ed Pierson's family connection to Boeing influenced his decision to join the company.
- His wife's father, a Navy veteran, also worked at Boeing, fostering a sense of regional pride.
MAX vs. Airbus
- The 737 MAX was developed as a response to Airbus's A321neo.
- Boeing chose to modify an existing model rather than design a new plane, impacting its development.
Meeting Mayhem
- In 2018, Boeing shifted from small team meetings to large, stressful gatherings.
- This change created a pressure-cooker environment where managers felt compelled to publicly air their teams' struggles.