Scaling DevTools Daksh Gupta from Greptile - do marketing differently
Dec 5, 2024
Daksh Gupta, CEO and co-founder of Greptile, shares his innovative approach to marketing, including unconventional stunts like an energy drink and cookie boxes featuring Steve Ballmer. He discusses the evolving landscape of AI developer tools, emphasizing the potential impact of unique marketing strategies on brand perception. Daksh also redefines sales as problem-solving, outlines the complexities of selling to engineering teams, and explores how AI could transform the role of startups in the future.
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Energy Drink As Unconventional Marketing
- Greptile launched branded energy drinks as a memorable marketing stunt and iterated from stickers to custom cans.
- The campaign proved low impressions with high retention and sparked broader creative go-to-market ideas.
Steve Ballmer Cookie Boxes To Get Attention
- Greptile scaled the stunt to custom-manufactured lime cans and then crafted premium cookie boxes with a Steve Ballmer audio clip.
- They targeted ideal-fit companies and hand-delivered these tactile gifts to create lasting recall.
Retention Multiplies Small Reach
- Marketing impact equals how many people see something times how many remember it.
- Low-reach, high-retention stunts can outperform broad but forgettable ads.