Selling to engineering organizations vs individuals

In this conversation, Daksh Gupta, the CEO of Greptile - an AI code understanding API - shares:

• Why it’s important to do unique types of marketing, like making an energy drink
• Why most people misunderstand sales
• How companies are buying AI tools and why it will probably change soon

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

• Greptile greptile.com 
• Mintlify https://mintlify.com/
• Greptile energy drink https://x.com/dakshgup/status/1769813883194130856 
• Steve Ballmer boxes https://x.com/dakshgup/status/1854224733086359582 
• PostHog competition https://x.com/james406/status/1854557581030670478