HBR IdeaCast The Case For Becoming a Project-Based Org
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Jan 27, 2026 Antonio Nieto-Rodriguez, author and CEO focused on project management and transformation, explains why organizations should reorganize around project-based work. He discusses changing culture to accept smart failure. He covers prioritizing and canceling projects, redeploying operations into creative roles, and building internal transformation muscles for faster, modular execution.
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Projects Are The New Core
- Projects are increasingly central to companies because change and technology make operations less central.
- Senior leaders must spend more time on transformation and reshape culture, structure, and incentives.
Ruthlessly Prioritize And Sponsor Projects
- Prioritize ruthlessly by choosing which projects to start and which to stop.
- Senior leaders must both decide priorities and dedicate time to sponsor cross-departmental projects.
Create A Project-Friendly Culture
- Change culture to accept calculated failure and encourage exponential thinking.
- Reward risk-taking and give sponsorship to broad, ambitious projects.
