Project management expert Antonio Nieto-Rodriguez discusses common failures in project-based work, blaming executives' lack of understanding and dedication. He provides strategies for better outcomes, such as proper framing, prioritization, and team engagement. The podcast explores the evolution of project management, challenges in project prioritization, and the shift towards project-based work in companies.

Companies of every size in every industry and part of the world are basing more of their work around projects. And yet research shows that nearly two-thirds of those efforts fail. Antonio Nieto-Rodriguez, who has studied projects and project management for decades, explains how we can do better. He offers advice on the right way to frame projects, how to structure organizations around them, and pitfalls to avoid. Nieto-Rodriguez is the author of the Harvard Business Review Project Management Handbook and author of the article “The Project Economy Has Arrived.”