How I Built This with Guy Raz How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford
May 7, 2020
Join Christina Tosi, the innovative founder of Milk Bar known for her delicious desserts, and Gary Erickson & Kit Crawford from Clif Bar, who are committed to social responsibility, as they discuss resilience in challenging times. Tosi shares her determination to deliver joy through baking despite setbacks. Meanwhile, Erickson and Crawford highlight their generous donations of Clif Bars to frontline workers during the pandemic, emphasizing community support and leadership. Together, they explore adaptability and the importance of morale in maintaining strong businesses.
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Milk Bar's Recession Resilience
- Christina Tosi opened Milk Bar in 2008 during a recession.
- Despite the economic downturn, New Yorkers lined up for her $2 cookies.
Prioritize Team in Crisis
- Prioritize your team's needs and safety.
- Focus on who can work comfortably and who needs the support.
Adapting Kitchen Operations
- Milk Bar adapted kitchen operations for safety.
- They spaced out equipment, mandated gloves and masks, and added personal touches like homemade head scarves.