How To Stop Starvation Marketing

Doug Bell, CMO at Chief Outsiders, and Christine "Chris" Slocumb, Founder of ClarityQuest, dig into the pitfalls of starvation marketing that plague B2B SaaS companies. They explain how underfunded marketing strategies can derail growth and the importance of balanced investment in marketing and R&D. The duo emphasizes the need for clear metrics to justify marketing budgets and shares historical insights that illustrate marketing's critical role in business success. Their conversation is a call to elevate marketing's status in the tech and healthcare sectors.