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2min chapter
How To Stop Starvation Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding Starvation Marketing: A Critical Perspective
This chapter explores the concept of starvation marketing, detailing its origins and significance in the B2B technology sector. It emphasizes the crucial need for companies to balance their investment in marketing with research and development to avoid negative consequences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode