99% Invisible New Year, New Neighborhood
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Dec 24, 2024 
Katie Thornton, a reporter known for her insightful storytelling, dives into the captivating history of New Year's Eve in Times Square. She reveals how a small group of unelected property owners reshaped the neighborhood from a gritty past to a festive family-friendly space. The discussion touches on the dramatic decline and subsequent revitalization of the area, highlighting the pivotal role of Business Improvement Districts. Thornton also addresses the complexities of community needs versus business interests, making for a compelling narrative.
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Times Square's Early Days
- Times Square, originally Longacre Square, was a hub for carriage trade in the late 19th century.
- It transitioned from a horse-filled area to a theater district with the arrival of the New York Times in 1903.
The First Ball Drop
- The first New Year's Eve ball drop happened in 1907, sponsored by Adolph Ochs of the New York Times.
- This tradition, inspired by a naval timekeeping practice, solidified Times Square's celebratory nature.
Times Square's Decline
- The 1929 stock market crash and World War II negatively impacted Times Square, leading to theater closures and a shift towards cheaper entertainment.
- Post-war suburban migration and industry decline further contributed to the area's economic struggles.