The Rise and Fall of Times Square

This chapter chronicles the fascinating evolution of Longacre Square into the vibrant Times Square, highlighting its transformation from a quiet area to a bustling theater district by the early 20th century. It details the introduction of the New Year's Eve ball drop tradition and the decline of the neighborhood post-World War II, as it shifted towards adult-oriented entertainment. The narrative captures the complexities of Times Square's identity, reflecting the significant cultural and commercial changes it underwent through the decades.