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New Year, New Neighborhood

99% Invisible

CHAPTER

Revitalizing Times Square: A Shift in Identity

This chapter examines the dramatic transformation of Times Square from a gritty area to a family-friendly destination in the late 20th century, highlighting urban renewal efforts and the establishment of Business Improvement Districts (BIDs). It discusses the impact of these changes on local communities, businesses, and the annual New Year's Eve celebration, while also addressing concerns about gentrification and policing.

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