The Andrew Faris Podcast 7 Meta Ads Tactics I've Changed My Mind About
Jun 23, 2025
Discover groundbreaking Meta ad strategies that could redefine your approach to advertising in 2025. Learn why having 15-20 ads per ad set can be a game changer, and how to escape the dreaded learning phase. Dive into the secrets of creative testing campaigns, plus insights on manual bidding versus automated budgets. Uncover tips for revitalizing underperforming ads and why iterative creative strategies are becoming obsolete. This discussion is a treasure trove for anyone looking to optimize ad performance and cut wasted spend.
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Run 15-20 Ads Per Ad Set
- Run 15 to 20 ads per ad set for optimal Meta ads performance.
- This reduces volatility, boosts stability, and simplifies ad management significantly.
Prioritize Exiting Learning Phase
- Prioritize getting ad sets out of the learning phase for stable ad delivery.
- Turn off ads that spend very little and aren't gaining traction to improve performance.
Use Manual Bids For Test Campaigns
- Use creative testing campaigns only with manual bids to avoid wasting spend.
- Launch new ads in fresh campaigns and wait for 50 purchases before scaling or moving ads.