RICHPANEL
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FERMAT
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In this tactical solo episode, Andrew Faris breaks down 7 updated Meta ad buying strategies that are shaping how top brands scale in 2025. Based on personal account data, Meta Performance Summit insights, and conversations with reps, Andrew shares what’s actually working—including why he’s now running 15–20 ads per ad set, how he’s avoiding the learning phase trap, and his new take on creative testing campaigns.
Whether you're managing $5K or $500K/month in spend, this episode is packed with non-obvious tactics that can unlock growth and reduce wasted spend.
Topics Covered:
- How many ads to run per ad set
- Why learning phase really matters now
- The truth about creative testing campaigns
- Manual bidding vs automated budgets
- How to relaunch an underperforming ad (Thumbnail Trick)
- Why iterative creative is dead (and what to do instead)
- Data quality, Elevar, and pixel hygiene tips
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CHAPTER TITLES:
00:01:21 - Machine Learning & Meta Ads
00:05:56 - Get Your Ads Out of Learning Phase
00:14:22 - Wasting Money On Test Ads
00:22:26 - Creative Testing Campaign
00:35:57 - Importance of Thumbnails & Creative Swap Outs
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SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com
