

358: The Cold Calling Routine That Made Eric Cline $2.6M In 12 Months
21 snips Jun 3, 2025
Eric Cline, a successful real estate investor, shares how he made $2.6M in just 12 months through cold calling—never even stepping foot in a house. He breaks down his effective 5-step sales process, emphasizing the importance of setting yourself apart on seller calls. Cline reveals the key performance indicators (KPIs) that drove his success and offers script tweaks to overcome common objections. With daily call volume insights, he shows that mastering cold calling can lead to significant profits in real estate.
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Virtual Start And Data Filters
- Eric Cline started doing virtual deals across three states and avoided visiting houses in person.
- He used absentee and owner-occupied data with ARVs under $350,000 and strict ownership/age filters.
Focus On Immediate Activity Not Future Worries
- Many prospects worry about problems ahead instead of focusing on current actions that produce deals.
- High dial volume, talk time, and offers create momentum; worrying about buyers too early stalls progress.
Daily Cold-Calling KPIs
- Do 60 outbound dials daily and log rings for at least three rings to count as a dial.
- Accumulate a minimum of 3.5 hours of talk time and make 3–4 offers every day for consistent results.