

Digital Threads: The Entrepreneur Playbook for Digital-First Marketing with Neal Schaffer
Oct 16, 2024
Neal Schaffer, a digital marketing pioneer and Fractional CMO, discusses his latest insights from his book, Digital Threads. He emphasizes the SES framework as a game-changer for simplifying digital marketing. Neal explores the balance between personal life and work, and the crucial role of authenticity in social media. He advocates for outsourcing tasks to maximize efficiency while leveraging AI in content creation. By focusing on intent and impact, entrepreneurs can enhance their marketing strategies and drive success.
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SES Framework for Digital Marketing
- Simplify digital marketing by focusing on Search, Email, and Social (SES).
- Prioritize discoverability, audience engagement, and owning your email list.
Importance of Social Proof Before Influencer Marketing
- Neal Schaffer noticed businesses wanting influencer marketing with a weak online presence.
- He advises building social proof and credibility before engaging influencers.
Content Library for Consistent Output
- John Lee Dumas prepared months of podcast content in advance for his vacation.
- Build a content library to maintain consistency even during busy or unavailable periods.