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Digital Threads: The Entrepreneur Playbook for Digital-First Marketing with Neal Schaffer

Entrepreneurs on Fire

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Navigating Platform Authentic Content for Effective Social Media Engagement

This chapter explores the importance of platform authentic content for entrepreneurs in social media marketing, contrasting it with library content. It underscores the need for adaptive strategies like user-generated content and the effective use of 'link in bio' to maintain engagement and visibility.

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