James Sinclair's Business Broadcast £40k/month Renewable Energy Business and Stuck? Lead Generation Is Holding It Back!
Feb 17, 2025
Kevin Pocock, founder of Renew East, shares insights from his £40k/month renewable energy business that specializes in heat pump installations. He tackles the tough challenges of lead generation and strategies for growth, including franchising. The conversation highlights the importance of mentorship and personal development while discussing the technical advantages of heat pumps in the UK market. With a touch of humor, they also explore unique marketing ideas and the complexities of business acquisitions, making for an engaging and informative discussion.
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Lead Generation Strategies
- Use Google Ads to generate leads, especially with a high average order value.
- Create YouTube videos showcasing cost savings of heat pumps to attract qualified leads.
Combining Google Ads with Content
- Google Ads provide high-quality leads because searchers are actively looking to buy.
- Combine Google Ads with content marketing to establish expertise and build trust.
Acquiring Businesses
- Avoid buying small, lifestyle trade businesses with limited infrastructure.
- Consider purchasing suppliers or businesses with over £1 million in revenue for better value.