Kevin Pocock, founder of Renew East, shares insights from his £40k/month renewable energy business that specializes in heat pump installations. He tackles the tough challenges of lead generation and strategies for growth, including franchising. The conversation highlights the importance of mentorship and personal development while discussing the technical advantages of heat pumps in the UK market. With a touch of humor, they also explore unique marketing ideas and the complexities of business acquisitions, making for an engaging and informative discussion.