Ditching Hourly Charles Miller - What Is “Good” Taste And Why Would Anyone Want It?
Jan 13, 2026
Charles Miller, founder of Platoon, joins to unpack the concept of 'good' taste and how it evolves over time. He shares insights on taste as an informed opinion shaped through experience, drawing parallels with music and design. The discussion delves into navigating client relationships when their taste isn’t developed, emphasizing the importance of guiding clients through strategic choices rather than surface demands. Miller also explores the balance between personal taste and commercial needs, illustrating how everyone can articulate their preferences.
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Taste Is An Informed Preference
- Charles Miller defines taste as an "informed" preference that develops with exposure and attention.
- Taste grows by collecting information and appreciating patterns, not by labeling likes as "good" or "bad".
From Hating To Loving A Band
- Charles describes disliking a thrashy punk band in ninth grade until repeated exposure made it a favorite.
- That experience taught him how sustained exposure develops an informed taste over time.
Taste Reflects Underlying Values
- Charles ties the root of taste to personal values that shape where your taste goes.
- Taste therefore reflects deeper priorities and isn't purely subjective whimsy.