The Hustle Daily Show Netflix Qwikster: The idea that cost Netflix 800k subscribers
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Jan 3, 2025 Explore the rocky history of Netflix's transition from DVD rentals to streaming. Learn about the disastrous launch of Qwikster and how that decision cost them 800,000 subscribers. The podcast dives into the market backlash and customer frustrations during the split of services. Discover parallels with other business blunders like New Coke and unpack the broader implications for brand trust in a digital age. Witness how Netflix ultimately adapted to changing media consumption trends.
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Netflix's Qwikster Blunder
- Netflix's 2011 Qwikster blunder split streaming and DVDs, causing a subscriber loss of 800,000.
- This misstep significantly impacted the company but highlighted the growing streaming market.
Early Streaming Landscape
- In 2011, network television still dominated, and internet TV was in its infancy.
- Netflix's streaming service lacked compelling content, making DVDs essential for quality viewing.
DVD Reliance
- Jon Weigell's mother subscribed to Netflix's DVD service, highlighting its popularity.
- The streaming service's limited content drove continued reliance on DVD rentals.