The Hustle Daily Show
Netflix Qwikster: The idea that cost Netflix 800k subscribers
Jan 3, 2025
Explore the rocky history of Netflix's transition from DVD rentals to streaming. Learn about the disastrous launch of Qwikster and how that decision cost them 800,000 subscribers. The podcast dives into the market backlash and customer frustrations during the split of services. Discover parallels with other business blunders like New Coke and unpack the broader implications for brand trust in a digital age. Witness how Netflix ultimately adapted to changing media consumption trends.
13:32
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Quick takeaways
- Netflix's failed Qwikster initiative exemplifies how drastic changes without considering user experience can lead to substantial customer loss.
- The podcast emphasizes the importance of planning and sensitivity to subscriber needs when implementing major business transitions.
Deep dives
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