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Netflix Qwikster: The idea that cost Netflix 800k subscribers

The Hustle Daily Show

CHAPTER

The Costly Decision: Netflix's Abrupt Shift from DVDs to Streaming

This chapter examines the repercussions of Netflix's 2011 decision to spin off its DVD rental service from its streaming platform, which resulted in a notable subscriber loss and plummeting stock prices. It reflects on the challenges of brand trust and the evolution of media consumption in a digital age.

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