
Industry Relations ZGPT
Oct 15, 2025
Rob and Greg dive into the intriguing Zillow-ChatGPT integration, sparking debates on IDX compliance and the evolving role of AI in real estate. They compare this shift to the early days of Google, highlighting how AI filters listings with more nuance than traditional search. The hosts question outdated MLS policies and advocate for new principles to govern data use. As AI reshapes the industry, they stress that agents embracing these tools will outperform those who resist. Who needs data restrictions in the age of AI? It's a thought-provoking discussion!
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AI Demo Validates Real Estate Platform Shift
- OpenAI's Zillow demo felt like a platform-validation moment similar to Apple showcasing Zillow years ago.
- The integration signaled a shift where AI apps run inside an AI OS and change user expectations for discovery.
Live Test Shows Zillow App Behavior
- Rob Hahn tested ChatGPT's Zillow integration live and walked through searching Las Vegas homes under $1M with specific filters.
- The demo returned Zillow listings, offered MLS feed options, and generated curated galleries and photos.
2011 IDX Fight Sets A Policy Precedent
- Rob recalled the 2011 IDX-search-engine fight where MLSs initially tried to block Google indexing and later allowed it.
- That precedent shows policy evolves after technology adoption forces reassessment.
