
Exit Is Now - Plan Accordingly With Scott Snider Partnering For Success: Dan Grammann and Greg Maddox on Business Growth
Aug 29, 2024
In this engaging discussion, Dan Grammann and Greg Maddox, co-founders of Cultivate Advisors, share their entrepreneurial journeys and lessons learned from early failures. They emphasize the importance of teamwork and leveraging individual strengths in business partnerships. The duo also highlights key insights from the 2023 State of Owner Readiness survey, exploring the growing focus on exit planning versus scaling. Additionally, they introduce the Exit Lifestyle concept, offering a framework for achieving business and personal freedom.
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Failure Led To A Better Business Model
- Dan and Greg recount a failed advertising side hustle that sank into fixed payroll and debt.
- That failure led them to design a subscription advisory model focused on scaling everyday entrepreneurs.
A Detour That Shaped A Career
- Greg describes joining the Army and attending West Point Prep before deciding against a military career.
- That detour pushed him into college entrepreneurship and set his eventual career path.
Pairing Best And Worst Sparked Growth
- Dan and Casey met through franchise networks where Dan was top performer and Casey was the weakest.
- Pairing them accelerated Casey into a high-performing franchisor role and long-term partnership.



