886. Insights. Navigating sports partnerships with Airwallex, GoCardless, and Lloyds

Aug 8, 2024

Dive into the fascinating world of sports and financial services as experts discuss the economic implications of the Paris 2024 Olympics. Discover how brands leverage sports partnerships for strategic benefits, from British Cycling to Formula One. Uncover the art of meaningful sponsorship versus mere logo placements and learn how fintech can transform grassroots sports. Explore emerging technologies and operational efficiencies that enhance community engagement, all while building trust in payments. It's a game-changing conversation!

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Intro

00:00 • 2min

Banking Meets Sports: A Strategic Partnership

02:20 • 10min

Exploring Strategic Partnerships in Formula One

12:22 • 3min

Navigating Sponsorship Strategies in Formula One

14:54 • 3min

Navigating Sports Partnerships: The Intersection of Payments and Community

17:45 • 6min

Navigating the Complex Landscape of Sports Partnerships

23:15 • 5min

Exploring the Future of Sports and Financial Services

27:57 • 2min

Transforming Sports through Fintech Partnerships

29:30 • 16min

Exploring Sports Partnerships: From Grassroots to Formula One

45:46 • 3min

On this episode of Fintech Insider Insights, host Kate Moody is joined by some great guest to talk about the relationship between financial services and sport.

As we’re making this episode, Paris is currently hosting the 2024 Olympic Games, welcoming thousands of athletes and millions of sports fans to France for the third time as a host city.

So where does financial services fit into all this? Well, we’ve noticed a lot of brands in the space have been quick to attach themselves to the world of sport. Whether that’s by sponsoring events, teams, or the athletes themselves, often paying not insignificant sums of money for the privilege to do so.

We’ve assembled a panel of experts, all of whom work for companies that are closely linked with sport, to find out why financial services loves sport and how brands can get the most out of these relationships.

This week's guests:

Suresh Balaji - Chief Marketing Officer at Lloyds Banking Group
Steven Watson - Global Head of Brand & Content at Airwallex
Paul Stoddart - President at GoCardless

Come watch us record Fintech Insider live in London: 11fs.com/afterdark

Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services.

Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry.

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