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Fintech Insider Podcast by 11:FS
886. Insights. Navigating sports partnerships with Airwallex, GoCardless, and Lloyds
Aug 8, 2024
Dive into the fascinating world of sports and financial services as experts discuss the economic implications of the Paris 2024 Olympics. Discover how brands leverage sports partnerships for strategic benefits, from British Cycling to Formula One. Uncover the art of meaningful sponsorship versus mere logo placements and learn how fintech can transform grassroots sports. Explore emerging technologies and operational efficiencies that enhance community engagement, all while building trust in payments. It's a game-changing conversation!
48:35
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Quick takeaways
- Financial services leverage sports partnerships to enhance brand visibility and credibility while contributing to the growth of the sports industry.
- Strategic collaborations between fintech firms and sports organizations can streamline operations and provide innovative solutions to funding challenges.
Deep dives
The Economic Impact of Sports and Financial Services
The 2024 Olympic Games in Paris represent a significant economic opportunity, with an estimated value of $7.3 to $12.1 billion for the host city and surrounding regions. This booming interest in sports contributes to an increase in participation, viewership, and attendance at live events annually. Financial services are deeply intertwined with sports, as many brands leverage sponsorship opportunities, investing substantial amounts in partnerships with events, teams, and athletes. This relationship benefits both sectors, as financial services gain exposure and credibility while helping to boost the sports industry’s growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode