3min chapter

Fintech Insider Podcast by 11:FS cover image

886. Insights. Navigating sports partnerships with Airwallex, GoCardless, and Lloyds

Fintech Insider Podcast by 11:FS

CHAPTER

Navigating Sponsorship Strategies in Formula One

This chapter explores the complexities of sponsorship in sports, with an emphasis on Formula One. It underscores the importance of meaningful engagement and relationship building over simple logo placement for achieving substantial brand impact and sales.

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